Not Just Patents® Often Represents the Underdog

Most of our clients are small businesses trying to protect their trademarks, often from someone bigger who is claiming that the smaller businesses trademark is likely to be confused with the mark of the bigger company. When big companies try to enforce their trademark rights beyond what is reasonable and legal, it can be called “trademark bullying.” Many trademark oppositions or cancellations are preceded with a cease and desist letter from the potential opposer. Many cease and desist letters that we see contain what may be material misrepresentations of fact where trademark registrants claim that their trademarks are famous and deserve wide protection under the law when in fact ‘famous’ in trademark law is a very high bar and few trademarks except the biggest achieve that height.

A smaller business may be able to protect their trademark rights against an opposer or protect their trademark as an opposer but even if the underdog is completely right in theory, it still must be proven following the proper legal procedures for an opposition or cancellation proceeding (if the proceeding is before the USPTO).

The steps to successfully completing or defending from an opposition are difficult and involve understanding not just trademark law but also federal court procedures for admitting evidence, understanding discovery and how it works and other knowledge.  Not Just Patents® Legal Services works with small business to protect trademark rights and works to defend these rights within small budgets. Corporate giants have the budgets to oppose and cancel but do not always have the facts on their side. Let us take a look at the facts and see if your business has to just give in or if your business has a right to defend what you have worked for.

Oppose or Cancel?

Can you do both--an Opposition Proceeding and then a Cancellation Proceeding if the first (Opposition) does not succeed? Not unless there are significant facts that change. An applicant who survives an opposition is entitled to move forward with use and development of its mark, without fear that the Opposer could obtain a second bite at the apple based on immaterially changed transactional facts. Orouba Agrifoods Processing v. United Food Import (TTAB 2010).

The question of an Opposition or Cancellation Proceeding is often a matter of timing. There is a small window of opportunity to oppose a trademark application, during the 30 days after it has been published for opposition or the 30-90 days after publishing if an extension of time to oppose is filed by the party that is bringing the opposition (you cannot take advantage of someone else’s extension of time). (See for information on how to search for trademarks published for opposition.)

A Cancellation to contest a registered trademark can only be filed after a trademark application has issued into a trademark registration. If a Principal Registration is less than 5 years old, a longer list of grounds are available than after a Principal Registration is more than five years old and has become incontestable. A Supplemental Registration does not have this time limit and can be cancelled at any time. Note however that waiting a long time to try to cancel a mark may run into more issues of affirmative defenses. The current USPTO filing fee for a Petition to Cancel has the same $300 filing fee per class as a Notice of Opposition. A Petition to Cancel can also be brought as a Counterclaim (used as a defensive tool) by a defendant in an Opposition or Cancellation proceeding.

How Often Are Trademarks Opposed?

Oppositions and Cancellations are Uncommonly Instituted But Are Real Threat Once Instituted

As reported in The USPTO Trademark Case Files Dataset: Descriptions, Lessons, and Insights, January 2013

The vast majority of published applications proceed directly to registration without any opposition. An opposition proceeding instituted for only 2.8 percent of 4.0 million published applications with prosecution event-data coverage in a recent USPTO study. For those applications no longer pending, the data indicate that the opposition was sustained [the trademark did not issue]  in about 44.8 percent of observations in which an opposition was instituted.

A cancellation proceeding is instituted for only about 1.1 percent of the 3.4 million registrations with prosecution event-data coverage. For those registrations with proceedings no longer pending, the data indicate that a cancellation was granted in about 44.9 percent of observations in which a cancellation proceeding was instituted.

How to Get Started on Claiming Your Trademark Rights: Apply-Register

If you have found a competitor using your trademark or a mark that you believe conflicts with your trademark has been applied for or has been published for opposition, you need to act quickly. Waiting too long can have bad unintended results. Opposing a trademark before it registers is easier than trying to cancel the mark after it registers. A registered mark remains registered with full rights during a cancellation proceeding while the same mark being opposed earlier remains a pending application with fewer rights. Missing the opposition for an intent-to-use application can potentially mean waiting for years for the mark to register so that it can be subject to cancellation.

NEED HELP? Strategy involves more than just filling out a form.  

Contact Not Just Patents for these and other issues when APPLYING for a TM:

Call us at 1-651-500-7590 or email

Not Just Patents®

Aim Higher® Facts Matter

Not Just Patents® LLC

PO Box 18716

Minneapolis, MN 55418


Call 1-651-500-7590 or email for Responses to Office Actions; File or Defend an Opposition or Cancellation; Trademark Searches and Applications; Send or Respond to Cease and Desist Letters.

For more information from Not Just Patents, see our other sites:      

Steps to a Patent    How to Patent An Invention

Should I Get A Trademark or Patent?

Trademark e Search    Strong Trademark     Enforcing Trade Names

Common Law Trademarks  Trademark Goodwill   Abandoned Trademarks

Chart of Patent vs. Trade Secret

Patent or Trademark Assignments

Trademark Disclaimers   Trademark Dilution     TSDR Status Descriptors

Oppose or Cancel? Examples of Disclaimers  Business Cease and Desist

Patent, Trademark & Copyright Inventory Forms

Verify a Trademark  Be First To File    How to Trademark Search

Are You a Content Provider-How to Pick an ID  Specimens: webpages

How to Keep A Trade Secret

State & Federal Trade Secret Laws

Using Slogans (Taglines), Model Numbers as Trademarks

Which format? When Should I  Use Standard Characters?

Opposition Pleadings    UDRP Elements    

Oppositions-The Underdog    Misc Changes to TTAB Rules 2017

How To Answer A Trademark Cease and Desist Letter

Converting Provisional to Nonprovisional Patent Application (or claiming benefit of)

Trademark Refusals    Does not Function as a Mark Refusals

Insurance Extension  Advantages of ®

How to Respond to Office Actions

What is a Compact Patent Prosecution?

Acceptable Specimen       Supplemental Register   $224 Statement of Use

How To Show Acquired Distinctiveness Under 2(f)

Trademark-Request for Reconsideration

Why Not Just Patents? Functional Trademarks   How to Trademark     

What Does ‘Use in Commerce’ Mean?    

Grounds for Opposition & Cancellation     Cease and Desist Letter

Trademark Incontestability  TTAB Manual (TBMP)

Valid/Invalid Use of Trademarks     Trademark Searching

TTAB/TBMP Discovery Conferences & Stipulations

TBMP 113 Service of TTAB Documents  TBMP 309 Standing

Examples and General Rules for Likelihood of Confusion

USPTO Search Method for Likelihood of Confusion

Examples of Refusals for Likelihood of Confusion   DuPont Factors

What are Dead or Abandoned Trademarks?

 Can I Use An Abandoned Trademark?

Color as Trade Dress  3D Marks as Trade Dress  

Can I Abandon a Trademark During An Opposition?

Differences between TEAS and TEAS plus  

How do I Know If Someone Has Filed for An Extension of Time to Oppose?

Ornamental Refusal  Standard TTAB Protective Order

SCAM Letters Surname Refusal

What Does Published for Opposition Mean?

What to Discuss in the Discovery Conference

Descriptive Trademarks  

Likelihood of Confusion 2d  TMOG Trademark Tuesday

Acquired Distinctiveness  2(f) or 2(f) in part

Merely Descriptive Trademarks  

Merely Descriptive Refusals

ID of Goods and Services see also Headings (list) of International Trademark Classes

Register a Trademark-Step by Step  

Protect Business Goodwill Extension of Time to Oppose

Geographically Descriptive or Deceptive

Change of Address with the TTAB using ESTTA

Likelihood of confusion-Circuit Court tests

Pseudo Marks    How to Reply to Cease and Desist Letter

Not Just Patents Often Represents the Underdog

 Overcome Merely Descriptive Refusal   Overcome Likelihood Confusion

Protecting Trademark Rights (Common Law)

Steps in a Trademark Opposition Process   

Section 2(d) Refusals

Zombie Trademark  

What is the Difference between Principal & Supplemental Register?

Typical Brand Name Refusals  What is a Family of Marks? What If Someone Files An Opposition Against My Trademark?

How to Respond Office Actions  

DIY Overcoming Descriptive Refusals

Trademark Steps Trademark Registration Answers TESS  

Trademark Searching Using TESS  Trademark Search Tips

Trademark Clearance Search   DIY Trademark Strategies

Published for Opposition     What is Discoverable in a TTAB Proceeding?

Counterclaims and Affirmative Defenses

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Call: 1-651-500-7590 or email: This site is for informational purposes only and is provided without warranties, express or implied, regarding the information's accuracy, timeliness, or completeness and does not constitute legal advice. No attorney/client relationship exists without a written contract between Not Just Patents LLC and its client. Past performance is no guarantee of future results. Privacy Policy Contact Us